1st Editions & Revisions

Launching 1st Editions

We understand the importance and the difficulty of developing competitive first editions that will take market share from well-established texts. Our unique approach to launching first editions is about building a strategic coalition of quality reviewers. It is not just about the quantity of touches during manuscript development but ensuring that we are including the professors that represent your target market that are more likely to adopt your first edition. Here are some of the key questions that we will assist you in answering:

What are the key competitive advantages of this text?
What are the vulnerabilities of the market leading texts?
How does this text compare/differ from the market leading texts?
How does this text compare/differ from the other texts that you publish in the same market?
How can this text’s technology package help with switching costs?
Can a professor advisory board go beyond giving input on content issues to assist with textbook design, integrated technology plans, or other key product elements?

Breakout Revisions

Does the current edition show promise but need a boost in order to gain market share? We have multiple resources that we can use in order to uncover market needs and identify the key elements that need to be developed for you to grow the next revision.

Running focus groups
Conducting in-depth interviews
Building advisory boards
Constructing surveys
Developing technology products
Targeting co-authors or contributors